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CASE STUDY 

Case Study: Royal Destiny Home Care Agency

Client Overview: Royal Destiny Home Care Agency is a newly established home care business in New Jersey, founded by an entrepreneur looking to provide high-quality in-home care services to the local community. The client approached Emmanuel Consulting Agency’s, as the leading consulting firm, to help them navigate the complex process of starting a home care business and ensure a successful launch.

Tag Line: Caring with passion

Executive Summary:
Royal Destiny Home Care Agency LLC is a family-owned and operated agency committed to providing superior home health care in New Jersey. Emmanuel Consulting Agency’s Agency was enlisted to assist Royal Destiny with establishing their agency from inception through to operational readiness and regulatory approval.

About Royal Destiny Home Care Agency: With founders grounded in healthcare and mental wellness, the agency represents a commitment to compassionate care. Royal Destiny prides itself on treating clients with the dignity and respect they deserve, by offering tailored care services that consider individual preferences and personalities.

Mission:
To provide exceptional home healthcare services that respect the dignity and independence of clients, allowing them to thrive in the comfort of their own homes.

Vision:
To set new standards of excellence in home healthcare, understanding and accommodating the diverse needs and cultures of clients.

Purpose:
To offer passionate care that treats each individual client like royalty.

Values:
Trust, Community, Knowledge, Integrity, Excellence, Teamwork, Collaboration, Vulnerability, Transparency, and Empathy.

Services Provided:

  • Certified home health aide services

  • Companion care

  • Personal care including meal prep, light housekeeping, errands, medication reminders

  • Personal hygiene and dressing assistance

  • Safety checks

  • Live-in and hourly services

Differentiators:

  • In-depth caregiver screening and compatibility assessment

  • Comprehensive training and continuous education

  • Nurse supervision for quality assurance

  Challenges: As a new entrant in the home care industry, Royal Destiny Home Care Agency faced several challenges in setting up their business, including:

  • Navigating the complex regulatory environment and licensing requirements in New Jersey

  • Developing a comprehensive business plan and operational procedures

  • Recruiting and training qualified caregiving staff

  • Establishing effective marketing and client acquisition strategies

Emmanuel Consulting Agency’s Approach: Emmanuel Consulting Agency worked closely with the client to address these challenges and ensure a smooth launch for Royal Destiny Home Care Agency. The key deliverables included:

Business Licensing:

  • Formed the business entity (LLC)

  • Drafted the operating agreement and articles of organization

  • Registered the business with the state of New Jersey

  • Obtained the necessary tax ID, NPI, and FINCEN registration

  • Organized the corporate binder

Business Planning:

  • Developed a comprehensive business plan to guide the client's operations

Recruitment:

  • Assisted with job postings and advertising to attract qualified caregiving staff

  • Conducted interviews and provided feedback to the client

  • Recruited for a Director of Nursing to Direct the team

  • Provided templates for hire letters, HR documents, and reference checks

  • Verified licenses and conducted background checks for the new hires

Application and Licensing:

  • Conducted diligence checks with the state 

  • Customized the policy and procedure manual to meet state-specific requirements

  • Applied and submitted the health service firm licensure application on the client's behalf

Policy and Procedure Manual:

  • Customized the manual to align with state guidelines

  • Included operational procedures for human resources and patient care

  • Provided blank, sample forms for new patients and employees

Correspondence and Liaison:

  • Acted as the liaison between the client and the state, responding to emails, inquiries, corrections, and other requests

Training and Coaching:

  • Provided coaching and consulting calls to address questions and help the client transition into home care entrepreneurship

  • Delivered a formal training program for the executive staff, covering compliance responsibilities and day-to-day operations 

Additional Business Setup:

  • Provided access to a vendor list to assist with setting up the agency

  • Developed a customized marketing presentation and strategy guide 

Pre Survey Readiness Assessment:

  • Conducted a pre-inspection mock survey to simulate the state survey

  • Assisted in scheduling the official state survey

  • Ensured the client obtained full approval of their home care license in New Jersey

Results: With the comprehensive support and guidance provided by Emmanuel Consulting Agency’s, Royal Destiny Home Care Agency was able to successfully launch their business and obtain the necessary licensing in New Jersey. The client praised the consulting team's expertise, attention to detail, and hands-on approach, which enabled them to navigate the complex regulatory landscape and establish a strong foundation for their home care business.

See more about Royal Destiny Home Care Agency here

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